Products Finishing

OCT 2013

Products Finishing magazine is the No. 1 industrial finishing publication in the world. We keep our readers informed about the latest news and trends in plating, painting, powder coating, anodizing, electrocoating, parts cleaning, and pretreatment.

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ElEctrocoAt The Atlanta facility joined with the Max Coating plant in Birmingham to give the company more capacity to serve automotive and other manufacturers. quantities at the Atlanta plant. With Phillips' and Bridges' processing and manufacturing backgrounds, coupled with Gault's engineering perspectives and experience in the coating field, they were able to fine-tune the line and get it ready for full production by the end of the year. "There's a big difference between having an indexing line coat a batch of parts every two and half minutes and a monorail line coat with continuous racks at 10 feet per minute," says Phillips in comparing the Birmingham and Atlanta operations. With the equipment in place and running well, Gault set out to expand the customer base. What he lacked in experience when starting Max Coating in 2003 he hoped to make up for in the way the Max Coating team treated its customers and their parts. Outstanding Service "Our goal is to revolutionize the metal finishing industry with new techniques and outstanding customer service," says Gault, who knows the location of almost every one of 32 OCTOBER 2013 — the more than 350 automotive-related manufacturers in Alabama. Still feeling the effects of the 2009 recession, Gault and his team knew they had to operate differently from other coaters, and they followed that belief from the beginning when they expanded to Atlanta. "The new norm for us soon became quick turnaround and customer service," he says. "But often it is about more than that. Our work has to be packaged right, and the box has to have the right label with the right count. Accuracy, attention to detail and good communication practices are all critical to meeting our customers' needs, day in and day out." Boost in Car Manufacturing The resurgence in the auto and manufacturing industries, as well the explosive growth in aerospace by Boeing and Airbus, has led to optimism amongst coaters in Alabama and along the Southern Coast. A publication that targets site consultants and economic developers recently ranked Alabama as No. 2 in its annual state "Automotive

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