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NEWS PPG Color Data: White Still Reigns; Gray is the New Black PPG Industries (Troy, Mich.), has released its annual automotive color trend data, which shows that white continues to be the worldÕs most popular car color based on 2013 automotive build data. According to PPG's global data, white ranked frst at 25 percent (up 3 percent from last year) and silver and black tied for second with 18 percent each. These were followed by gray, red, natural hues, blue and green. The North American market shows similar results—specifcally, white remains most popular, followed by black, gray, and silver. These were followed by red, blue, natural hues and green. ÒWhile white continues to be the most dominant choice in car color, we see growth in the variety of whites being ofered to consumers,Ó says Jane E. Harrington, PPG manager, color styling, automotive OEM coatings. ÒCar manufacturers are seeking ways to create variations of white, silver, black and gray that are specifc to their brands and that complement diferent vehicle types. Distinct efects such as micas, glass fakes, fne bright aluminum and hue-shifing pigments help them achieve this." Looking ahead, Harrington says drivers may see more blue in 2014 models. ÒA couple of years ago we talked about the rise of blue, and then to see it actually in the numbers was pretty exciting,Ó she says. ÒIt can be light and silver, dark and rich, very chromatic—all those might look very good on diferent vehicle styles.Ó PPGÕs data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models here between 2011 and 2013. Other colors trending? Gold and beige in the minivan segment, red and blue for SUVs, and gray in the luxury market. Luxury vehicles, 57 percent of which were gray in 2013, are most likely to feature efect fnishes in black metallic and white pearl. ÒI was a little bit surprised by the gray in the luxury market," says Harrington. "But if you are ofering multiple grays, it will boost that number. Gray is the new black for the luxury market.Ó In response to the continued demand for color innovation in automotive coatings, PPG has introduced its ÒColorographyÓ collection featuring fve distinct palettes and more than 60 exterior shades for manufacturers to consider in styling 20162017 model year vehicles. PPG Industries recently invited automotive manufacturers to its studio in Troy, Mich., to introduce a collection titled "Colorography," consisting of more than 60 exterior shades for consideration in styling 2016-2017 model year vehicles. Mid-Winter Surface Finishing Conference Heads to Orlando in Jan. The fourth annual Mid-Winter Surface Finishing Conference and Exposition sponsored by the NASF Florida Finishers Corp. will be Jan. 22-24 in Orlando, Florida. The event will feature speakers and presentations on Wednesday and Thursday of the week, followed by an optional golf outing on Friday. The event will be at the Hilton Double Tree Resort at Sea World. Speakers include Martin Van Pelt from Endura, Dr. Keith Legg 8 DECEMBER 2013 — pfonline.com from Rowan Technology Group, Angelo Magrone from Serflco, Craig Stevens from Walgren, Harold Acosta from Lockheed Martin, Brad Durkin from Coventya, attorney Beth Gotthelf from Butzel Long, Leonard Warren from DiamonDyze, Mark Jozefowics from Reliant Aluminum and a speaker from Pavco. To register for the event, please visit foridafnisherscorp. com. Products Finishing magazine is an oficial sponsor of the event.