NEWs
Axalta Coating Systems Star
Coaters Host Bi-Annual
20-Group Meetings
Representatives of the powder coatings
division of Axalta Coating Systems
recently visited Imperial Metal Solutions
in Cleveland, and Kettle Moraine Coatings
in Jackson, Wisc., as part of the company's
Star Coaters business exchange program.
Axalta Star Coater program manager
Trena Benson facilitates this alliance of
non-competing custom powder coaters,
also known as a 20-group, who gather
twice a year to discuss ideas, identify best
practices and help each other address
business challenges. The host companies
also get the added beneft of a peer evaluation of their shops.
Both Kettle Moraine Coatings and
Imperial Metal Solutions hosted their
own 20-group as part of their participation in the program. The Star Coaters
are members of Axalta's 10-year-old
loyalty program, open to custom powder
coaters. Members receive numerous
benefts including: points for assistance
with business improvement purchases, a
certifcation program, industry supplier
discounts and have the option of joining a
20-group.
Twenty-six Star Coaters attended the
group meetings, some have met together
for 10 years. The members of the Star
Coater groups form strong bonds with one
another and communicate regularly to
ofer opinions and assist each other during
the course of the year.
"I especially appreciate the opportunity
to listen in on the daily challenges Star
Coaters face which is invaluable in our own
improvement eforts," says Dave Lazzeri,
business director, Axalta's powder coatings
division in North America. Axalta's Star
Coater program continues to promote best
practices and help members to improve
their business in every aspect. But best of
all, the Star Coater 20-group members are
in charge of their agendas and program
content that they use to shape the future
of their business.
To learn more about the Star Coater
Program, visit powder.dupont.com. To
read about one of the program visits, go
to pfonline.com/blog/post/axalta-20group-visits-wisconsin-powder-coater.
PRODUCTS FINISHING
— pfonline.com
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