Fencing Out
Reliant—which makes powder coating ovens and
powder spray booths, and offers Wagner and Gema
powder spray guns—installed media blasting and powder
coating equipment that has helped AAdvantage capture
some sales in a market niche that had been dominated by
overseas suppliers.
"A lot of decorative fencing has been supplied by Asian
vendors," Webb says. "Our goal is to be price competitive
and supply a better product, and our location is a big part of
that strategy."
AAdvantage purchased a 25-ft-long media blast enclosure, and similarly sized powder spray enclosure and powder
curing oven from Reliant, which will be exhibiting in Booth
425 at the Powder Coating Show Oct. 8-10 in St. Louis.
"One of the keys to our business is making sure our
customers are getting the right system for what they
need," says Josh Strickland, Reliant's executive director of
marketing and brand management. "The big thing is we
want them to increase efficiency and improve their bottom
line, but also we want them to be putting out the best product
they can so that they will stay in business and compete."
Linear Configuration
Webb said he chose a linear configuration with the appliances positioned end-to-end because it gives him many of the
benefits of an automated coating line at a fraction of the cost.
He purchased the system through Allied Finishing Solutions,
a national-level distributor of Reliant equipment that runs the
BoothsandOvens.com website, and Webb worked directly with
Allied President Franklin Slaton on the coating system.
"AAdvantage is a perfect example of a manufacturer that
knew that they wanted to bring their coating process in-house
so they could control as much as they could of the entire
manufacturing process," Strickland says. "It just makes them
much more profitable in the long run."
Founded in 1995, Reliant Finishing Systems says it is the
AAdvantage Panels and Fence makes
and powder coat decorative fence
panels for the commercial, residential
and livestock markets.
Most of the agricultural fencing market
has been dominated by Asian exporters.
PRODUCTS FINISHING
— pfonline.com
35