Products Finishing

JUN 2013

Products Finishing magazine is the No. 1 industrial finishing publication in the world. We keep our readers informed about the latest news and trends in plating, painting, powder coating, anodizing, electrocoating, parts cleaning, and pretreatment.

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How about the payroll service representative who and instead of leaving messages begging for appointleft a basket of bite-sized Payday candy bars with our ments, he offered to educate his prospects on ELV receptionist along with his business card? Now that's and RoHS in a free 60-minute seminar that he could creativity. Be careful, though—I thought the sales perpresent right in the prospect's office. Ingenious. son who gave one of our employees a $100 Visa debit Invite them to a Chemical Coaters meeting, offer a card crossed way over the line, and I let him know free trial, propose that you show up with sandwiches he wasn't going to win our business by attempting to for a lunch-and-learn. I could go on for pages. bribe our team members. They never call you back? Actually, 0.286 percent of Checking through my mail one day, I found a flyer them do. To get the rest to do so, you'll have to get from a sales rep that included his photograph at the creative. n top along with a quote that said, "I'm so-and-so, and I want so badly to win your business that I am going to phone your desk next Tuesday at exactly 10:09 a.m. to request a meeting with you." The flyer went on to tout his products. The next day another flyer arrived in my mailbox. Same picture, same quote, but different information about why his company should be my supplier. This went on for five days, and then at 10:09 a.m. that next Tuesday my phone rang. I took the call and praised his originality. How about the company that sends cranberries to prospects the week before Thanksgiving or the one that sends a tin of peanuts wishing them a happy 4th of July? To set yourself apart, nothing beats a handwritten letter. Struggling to get a key prospect to take notice of your brochure? Spend a few extra bucks and send it via Federal Express. Who doesn't open a You should. Custom designed and engineered paint racks and hooks from PPC Magic letter that comes FedEx? Could we Rack not only ensure defect-free finishes; they also make optimum use of rack space perhaps be a little more inventive for maximum parts density and improved productivity. than sending an email to a prosPlus: pect with "Meeting?" in the subject ¥ Unique patented Magic Rack technology protects electrical connecting points from heading? Why not opt for a headpaint build-up to reduce maintenance and replacement costs. ing that catches attention? ¥ 25 years of experience in custom solutions ensures your Magic Rack andhooks are designed and built to respond to the size, shape and weight of your specific parts. When ELV and RoHS directives ¥ Custom hooks are designed to control parts, maintain ground, drain liquids first had manufacturers up in arms and eliminate blemishes. as to whether their products com¥ Racks are reusable over many production cycles. plied and trying to figure out what ¥ Standard, in-stock Magic Racks and hooks are to do about it, I know a sales peralways available for fast ship. son who spent a weekend studying RACKING UP SOLUTIONS. these regulations and understandPRODUCTION PLUS CORP. ing exactly how they affected his Visit our Web site 2490 McGaw Rd. E. ¥ Columbus, OH 43207 with easy online prospects. He then went on to dePhone: 614.492.8811 ¥ Fax: 614.492.8812 shopping! www.magicrack.com clare himself the expert on both, Tired of racking your brain? ¨ pfonline.com 43

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